We're currently living in the age of the space race 2.0. Instead of the two largest superpowers on Earth flexing their latest advances in rocket technology, we've got billionaires spending their fortunes on the world's most expensive dick-measuring contest. Then we have Tenga, boldly going where no sex toy company has gone before.

Tenga are known for some unconventional PR stunts, but this is their grandest scheme by far: launching an unmanned rocket bearing the company's logo and signature red & silver stripe pattern into space. The launch took place at the Hokkaido Spaceport last week and was livestreamed by the company. You can catch the stream below, with launch taking place at around 1:09:23.

It would've been cooler if the rocket itself was shaped like a Tenga Cup, but this narrower, more traditional form is more aerodynamic. At least it looks less phallic than what Bezos went up in.

Like most Tenga products after use, the rocket carried a load which it squirted out into the vast expanse. The cargo included a Cup-shaped container with 1,000 messages containing the dreams of the company's fans, as well as a toy of the company's mascot, Tenga Robo. Most importantly, it held an experimental new Space Tenga prototype, fitted with sensors so Tenga can collect the data they need to build an onahole made to be used in space. After all, astronauts can't masturbate in a spacecraft unless they want to be dodging their own floating nut until they land, so some kind of stress relief for people who spend months in a capsule with zero gravity is ultimately a good thing.

Tenga have also released a set of figures in honor of the launch, including a rocket actually shaped like a Cup and astronaut versions of Tenga Robo and his pet EggDog, available from their website.

What do you guys think of this? Is a space onahole a good idea? Let us know in the comments!